National Flag Foundation

National Flag Foundation

What does it mean to be an American? What does it mean to be a good citizen? These were the questions asked by Kristin Huges, Jane Yoon, Sam Ahmed and myself as we worked to rebrand the National Flag Foundation in Pittsburgh, PA. Our research, testing, and engaging with the people throughout the city aligned with the feedback from the Foundation members guided our efforts in crafting not only a new visual design guideline, but also a refreshed way of viewing and practicing patriotism in county that celebrates diversity.

Over the course of 10 weeks, we conducted interviews and studies on the perception of the American Flag, projected what potential positive change could occur, and how that vision for the non-profit could be communicated through design. Our final deliverables were presented to the National Flag Foundation staff including a new workmark, printed posters, a stationary set, a billboard that was displayed for the 4th of July weekend, website wireframes and a Design Language Guideline for future endeavors as the organization continues to grow.